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Fashion Advertising Collection (MGHL00006)

Overview

Scope and Contents

Administrative Information

Detailed Description

Dressvertising Weekly

Volume Dressvertising Weekly

Knitwear Fashions

Bagvertising Weekly

Coatvertising Weekly

Footwear Fashions

Hatvertising Weekly

Lingerie Ad Clip Review

Sportswear on Parade

Tot n Teen Fashions

A Digest Dresses

Dresses in Review

Volume Dresses in Review



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Fashion Advertising Collection (MGHL00006), 1947-1971 | MGHL Dowd Modern Graphic History Library

By Modern Graphic History Library Staff

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Collection Overview

Title: Fashion Advertising Collection (MGHL00006), 1947-1971Add to your cart.View associated digital content.

ID: MGHL/mghl00006

Primary Creator: Seymour Mittelmark Organization, Inc.

Extent: 28.0 Linear Feet

Arrangement:

The contents of the collection are arranged as follows:

Box 1-14: Dressvertising

Box 15-21: Volume Dressvertising

Box 22: Knitwear Fashions

Box 23: Bagvertising Weekly, Coatvertising Weekly, Footwear Fashions, Hatvertising Weekly, Lingerie Ad Clip Review, Sportswear on Parade, Tot n Teen Fashions, A Digest Dresses, Dresses in Review, Volume Dresses in Review

Date Acquired: 08/00/2010. More info below under Accruals.

Subjects: Advertising -- Clothing and dress -- Periodicals., Advertising--Fashion, Fashion illustration (image-making process), Seymour Mittelmark Organization

Forms of Material: Clothing and dress -- Periodicals.

Languages: English

Scope and Contents of the Materials

Issues from Dressvertising, Volume Dressvertising, Knitwear Fashions, Bagvertising Weekly, Coatvertising Weekly, Footwear Fashions, Hatvertising Weekly, Lingerie Ad Clip Review, Sportswear on Parade, Tot n Teen Fashions, A Digest Dresses, Dresses in Review, and Volume Dresses in Review

Collection Historical Note

The collection is comprised of illustrated issues of 12 trade publications. Created by fashion clipping services from over two hundred daily newspapers, issues contain a selection of illustrated advertisements from retailers in the United States and Canada.

Subject/Index Terms

Advertising -- Clothing and dress -- Periodicals.
Advertising--Fashion
Fashion illustration (image-making process)
Seymour Mittelmark Organization

Administrative Information

Repository: MGHL Dowd Modern Graphic History Library

Accruals: There are no accruals.

Access Restrictions: There are no restrictions to access.

Use Restrictions:

Users of the collection must read and agree to abide by the rules and procedures set forth in the Materials Use Policies.

Providing access to materials does not constitute permission to publish or otherwise authorize use. All publication not covered by fair use or other exceptions is restricted to those who have permission of the copyright holder, which may or may not be Washington University.

If you wish to publish or license Special Collections materials, please contact Special Collections to inquire about copyright status at (314) 935-5495 or spec@wumail.wustl.edu. (Publish means quotation in whole or in part in seminar or term papers, theses or dissertations, journal articles, monographs, books, digital forms, photographs, images, dramatic presentations, transcriptions, or any other form prepared for a limited or general public.)

Acquisition Method: The collection was donated to the Modern Graphic History Library by the St. Louis Public Library in August 2010.

Preferred Citation: Fashion Advertising Collection, Washington University Libraries, Department of Special Collections

Processing Information: This collection was processed by Denise Hannibal in November 2010.

Finding Aid Revision History: This finding aid was entered into Archon by Jolie Braun in July 2012.


Box and Folder Listing


Browse by Series:

[Series 1: Dressvertising Weekly],
[Series 2: Volume Dressvertising Weekly],
[Series 3: Knitwear Fashions],
[Series 4: Bagvertising Weekly],
[Series 5: Coatvertising Weekly],
[Series 6: Footwear Fashions],
[Series 7: Hatvertising Weekly],
[Series 8: Lingerie Ad Clip Review],
[Series 9: Sportswear on Parade],
[Series 10: Tot n Teen Fashions],
[Series 11: A Digest Dresses],
[Series 12: Dresses in Review],
[Series 13: Volume Dresses in Review],
[All]

Series 2: Volume Dressvertising WeeklyAdd to your cart.
Scattered issues from 1947-1971 listed in order by date. Published by the Seymour Mittelmark Organization.
Box 15Add to your cart.
Item 1: v. 27-40, 1947-1950Add to your cart.
Box 16Add to your cart.
Item 1: v. 41-42, 1950-1952Add to your cart.
Box 17Add to your cart.
Item 1: v. 53-55, 1953-1955Add to your cart.
Box 18Add to your cart.
Item 1: v. 56-57, 1956-1957Add to your cart.
Box 19Add to your cart.
Item 1: v. 58-63, 1958-1963Add to your cart.
Box 20Add to your cart.
Item 1: v. 64-67, 1964-1967Add to your cart.
Box 21Add to your cart.
Item 1: v. 68-71, 1968-1971Add to your cart.

Browse by Series:

[Series 1: Dressvertising Weekly],
[Series 2: Volume Dressvertising Weekly],
[Series 3: Knitwear Fashions],
[Series 4: Bagvertising Weekly],
[Series 5: Coatvertising Weekly],
[Series 6: Footwear Fashions],
[Series 7: Hatvertising Weekly],
[Series 8: Lingerie Ad Clip Review],
[Series 9: Sportswear on Parade],
[Series 10: Tot n Teen Fashions],
[Series 11: A Digest Dresses],
[Series 12: Dresses in Review],
[Series 13: Volume Dresses in Review],
[All]


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